IPEd Conference 2021: Editing on the Edges

Creating a thriving editing business by understanding your mindset

Many freelance editors suffer from ‘feast or famine’ in terms of workload and income. But even during busy periods, editors can be working long hours and still not be making the money they need or want to earn. While many people think that the solution is to read more marketing books, often it is more than information that is needed – business owners benefit from looking at their own internal beliefs to work out what is stopping them from growing their business. And while critical, this self-reflection can be uncomfortable.

This online workshop will be made up of presentations, self-reflection exercises and coaching hot seats, covering the following topics:

  • Creating a vision for your business: What do you really want to achieve from your editing business? How does your business fit into the rest of your life?
  • Thinking about money: What are your beliefs about money, and how in the past have these kept your rates too low to be sustainable?
  • Crafting a compelling message: What type of work do you really want to do? What has stopped you from claiming your ideal niche before now?
  • Making a marketing plan: How do you feel about ‘selling’, and how has this affected your marketing efforts to date?

After completing this webinar, you will feel more confident and excited about your editing business. You will have worked out what you need to charge per hour (at a minimum), chosen a niche you feel passionate about and started to develop a marketing plan to get more clients. But, most importantly, you will have uncovered the stories you tell yourself that have held you back in growing your business.

Malini Devadas

Dr Malini Devadas completed a PhD in neuroscience and worked in medical research before realising she enjoyed the writing more than the laboratory work. She began her editing career in 2004, working in-house at a small consultancy firm; in addition to learning her editing craft, she also learned a lot about running a business. In 2013, Malini set up her own editing and writing coaching business. Since then, she has spent much of her time studying marketing and realising that mindset is the biggest thing holding back most sole traders. She is currently completing a coaching certification so that she can help other editors increase their income by valuing their own skills and taking marketing action.

Malini hosts the Edit Boost Podcast where she helps editors solve their business problems.

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Online, 28 to 30 June 2021
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